Quality of online communication tools at hospitals and their effects on health service consumers' preferences

dc.contributor.authorGumus, Rojan
dc.contributor.authorSonmez, Yasin
dc.date.accessioned2024-04-24T17:07:54Z
dc.date.available2024-04-24T17:07:54Z
dc.date.issued2020
dc.departmentDicle Üniversitesien_US
dc.description.abstractThe purpose of this study is to determine the quality of online services at hospitals and their effects on consumers' preferences. In the first stage, a survey was administered to 442 individuals living in stanbul, Turkey. In the second stage, based on 442 health consumers' priorities regarding online health services at hospitals, a checklist, including four dimensions (i.e. Ease of Use, Credentials of the Institution, External Activities and Technical Features) and 39 items was created. The findings indicated that, among the top 100 private hospitals in stanbul, 25% received an excellent rating, while 45% and 35% were ranked as good and fair, respectively. In addition, the frequency of Internet usage was positively correlated with education (r=0.121, p<0.05), while the participants that visited the hospitals' webpages were more affected by their organization (r=0.100, p<0.05) and design (r=0.278, p<0.01). Furthermore, a positive correlation was found between the users' hospital ratings and the evaluated scores of the hospitals (r=0.467, p<0.01). The implication of these findings is that online services offered by hospitals can have a significant influence on health consumers' hospital preferences.en_US
dc.identifier.doi10.1080/20479700.2018.1470816
dc.identifier.endpage44en_US
dc.identifier.issn2047-9700
dc.identifier.issn2047-9719
dc.identifier.issue1en_US
dc.identifier.scopus2-s2.0-85046490304
dc.identifier.scopusqualityQ1
dc.identifier.startpage35en_US
dc.identifier.urihttps://doi.org/10.1080/20479700.2018.1470816
dc.identifier.urihttps://hdl.handle.net/11468/17078
dc.identifier.volume13en_US
dc.identifier.wosWOS:000521994300005
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoenen_US
dc.publisherRoutledge Journals, Taylor & Francis Ltden_US
dc.relation.ispartofInternational Journal of Healthcare Management
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectHospitalen_US
dc.subjectHealth Marketingen_US
dc.subjectOnline Communicationen_US
dc.subjectWeb Sitesen_US
dc.subjectHealth Services Consumeren_US
dc.titleQuality of online communication tools at hospitals and their effects on health service consumers' preferencesen_US
dc.titleQuality of online communication tools at hospitals and their effects on health service consumers' preferences
dc.typeArticleen_US

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