Quality of online communication tools at hospitals and their effects on health service consumers' preferences
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Tarih
2020
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Routledge Journals, Taylor & Francis Ltd
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
The purpose of this study is to determine the quality of online services at hospitals and their effects on consumers' preferences. In the first stage, a survey was administered to 442 individuals living in stanbul, Turkey. In the second stage, based on 442 health consumers' priorities regarding online health services at hospitals, a checklist, including four dimensions (i.e. Ease of Use, Credentials of the Institution, External Activities and Technical Features) and 39 items was created. The findings indicated that, among the top 100 private hospitals in stanbul, 25% received an excellent rating, while 45% and 35% were ranked as good and fair, respectively. In addition, the frequency of Internet usage was positively correlated with education (r=0.121, p<0.05), while the participants that visited the hospitals' webpages were more affected by their organization (r=0.100, p<0.05) and design (r=0.278, p<0.01). Furthermore, a positive correlation was found between the users' hospital ratings and the evaluated scores of the hospitals (r=0.467, p<0.01). The implication of these findings is that online services offered by hospitals can have a significant influence on health consumers' hospital preferences.
Açıklama
Anahtar Kelimeler
Hospital, Health Marketing, Online Communication, Web Sites, Health Services Consumer
Kaynak
International Journal of Healthcare Management
WoS Q Değeri
N/A
Scopus Q Değeri
Q1
Cilt
13
Sayı
1
