Kurumsal sosyal sorumluluk algısının algılanan fiyat ve algılanan hizmet kalitesi üzerindeki etkileri
Yükleniyor...
Tarih
2022
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Yaşar Üniversitesi
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Bu çalışmada Mardin’de yaşayan insanların bankacılık hizmetlerinde gerçekleştirilen kurumsal sosyal sorumluluk uygulamalarına ilişkin algılarının, algılanan fiyat ve algılanan hizmet kalitesi üzerindeki etkileri araştırılmıştır. Ayrıca algılanan fiyatın algılanan hizmet kalitesi üzerindeki etkisi de incelenmiştir. Araştırmanın evrenini Mardin’de yaşayıp düzenli olarak bankalarla işbirliği yapan kişiler oluşturmaktadır. Bu bağlamda 254 anket toplanmıştır. Araştırmanın amacı doğrultusunda oluşturulan modelin ve hipotezlerin test edilmesinde kısmi en küçük kareler (PLS-partial least squares) yol analizi kullanılmıştır. Buna göre; tüketicilerin kurumsal sosyal sorumluk uygulamaları algısının algılanan fiyat ve hizmet kalitesi üzerinde etkilerinin olduğu belirlenmiştir. Yine algılanan fiyatın algılanan hizmet kalitesine etkisi olduğu tespit edilmiştir.
Abstract: In this study, the effects of the perceptions of the people living in Mardin regarding the corporate social responsibility practices in banking services on the perceived price and perceived service quality were investigated.In addition, the effect of perceived price on perceived service quality was also examined. The population of the research consists of people who live in Mardin and regularly collaborate with banks. In this context, 254 questionnaires were collected. Partial least squares (PLS) path analysis was used to test the model and hypotheses created in line with the purpose of the study. Based on the findings, it has been determined that customers' perception of corporate social responsibility practices has an impact on perceived price and service quality. Furthermore, it has been found that the perceived price has an effect on the perceived service quality.
Abstract: In this study, the effects of the perceptions of the people living in Mardin regarding the corporate social responsibility practices in banking services on the perceived price and perceived service quality were investigated.In addition, the effect of perceived price on perceived service quality was also examined. The population of the research consists of people who live in Mardin and regularly collaborate with banks. In this context, 254 questionnaires were collected. Partial least squares (PLS) path analysis was used to test the model and hypotheses created in line with the purpose of the study. Based on the findings, it has been determined that customers' perception of corporate social responsibility practices has an impact on perceived price and service quality. Furthermore, it has been found that the perceived price has an effect on the perceived service quality.
Açıklama
Anahtar Kelimeler
Kurumsal sosyal sorumluluk algısı, Algılanan fiyat, Algılanan hizmet kalitesi, Mardin, Perceived corporate social responsibility, Perceived price, Perceived service quality
Kaynak
Journal of Yasar University
WoS Q Değeri
Scopus Q Değeri
Cilt
17
Sayı
65
Künye
Şengün, H. İ. ve Uslu, A. (2022). Kurumsal sosyal sorumluluk algısının algılanan fiyat ve algılanan hizmet kalitesi üzerindeki etkileri. Journal of Yasar University, 17(65), 295-314.
