EXPLORING AND IDENTIFICATION OF PASSENGERS’ WEB SEARCH GOALS USING “TICKET” RELATED QUERIES IN THE AIRLINE MARKET: A GOOGLE TRENDS STUDY

dc.contributor.authorKoçak, Bahri Baran
dc.date.accessioned2024-04-24T19:11:43Z
dc.date.available2024-04-24T19:11:43Z
dc.date.issued2020
dc.departmentDicle Üniversitesien_US
dc.description.abstractThe implications of information search behavior on the web have become clearer nowthat internet search engines data are publicly available. In this respect, understanding andexploring web search goals of users can lead search engines to provide better-personalizedresults, while enabling marketers to choose the right advertising objectives. It is of greatimportance that people’s time-dependent web search goals of the purchasing of air ticketsare revealed from a collective perspective in the airline market. Thus, this study aims todetermine time-dependent web search goals of passengers for the airline market by examining different word variations in flight ticket queries. Thus, global search query datafrom different periods were obtained using Google Trends (GT). Independent samplest-test, One-Way ANOVA and MANOVA were performed to answer the research questions.According to the results of the research, passengers were mostly interested in using Google for transactional goals. This was followed by “locating” physical evidence in airlineservices. Besides, navigational searches of passengers appeared to differ significantly byhourly periods.en_US
dc.identifier.doi10.15659.ppad.2020.13.2.248
dc.identifier.endpage460en_US
dc.identifier.issn1309-243X
dc.identifier.issn2547-9601
dc.identifier.issue3en_US
dc.identifier.startpage443en_US
dc.identifier.trdizinid417327
dc.identifier.urihttps://doi.org/10.15659.ppad.2020.13.2.248
dc.identifier.urihttps://search.trdizin.gov.tr/yayin/detay/417327
dc.identifier.urihttps://hdl.handle.net/11468/28168
dc.identifier.volume13en_US
dc.indekslendigikaynakTR-Dizin
dc.language.isoenen_US
dc.relation.ispartofPazarlama ve Pazarlama Araştırmaları Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.titleEXPLORING AND IDENTIFICATION OF PASSENGERS’ WEB SEARCH GOALS USING “TICKET” RELATED QUERIES IN THE AIRLINE MARKET: A GOOGLE TRENDS STUDYen_US
dc.titleEXPLORING AND IDENTIFICATION OF PASSENGERS’ WEB SEARCH GOALS USING “TICKET” RELATED QUERIES IN THE AIRLINE MARKET: A GOOGLE TRENDS STUDY
dc.typeArticleen_US

Dosyalar